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Woolsey Marine Paint Sign

Woolsey Marine Paint Sign

Established 1853.

PRICE

$8,500

ERA

1950s

DIMENSIONS (INCHES)

34 x 22

BRAND

Woolsey Marine Paint

MATERIAL

Porcelain Enamel

AUTHENTICATION: VERIFIED

Everything known about Charles A. Woolsey survives on paper. A receipt, a sworn trademark filing, a will and its codicil. A gravestone, a church register, the same name twice on the same page. Laid end to end, something like a man comes into view, faint, made almost entirely of dates, but a man.


The sign is the last of these documents, and the most stubborn one. An orange sky, white sails, a ship's wheel worked into the letter W. "Serving at Sea. Since 1853."¹ Fired, carefully, layer by layer, into porcelain enamel hot enough that a century hasn't faded its color.


"Since 1853." The earliest surviving record of "Established 1853" is a receipt from 1912², by which time the Woolsey company was run by the founder's younger half-brother, Frank. In 1853, Frank was three years old³.


In 1921, Frank Woolsey stood before a notary and swore, under oath, that the company's trademark had been in continuous use since March of 1876⁴.


A date is not an account. What the sign leaves out is a working lifetime. What follows is whose lifetime, and what filled it.




Orange and teal Woolsey Marine Paints porcelain sign with ship's wheel logo, sailboats, and Serving at Sea Since 1853

CHAS A. WOOLSEY


Charles Anthony Woolsey was born August 27, 1833, in Jersey City, New Jersey⁵.


His mother, Sarah Ann Anthony Woolsey, died when he was eight. His father, Thomas Woolsey, died intestate when he was eighteen. Nothing arranged.⁶ Whatever Charles built afterward, he built without either parent alive to see it.


On September 13, 1858, he married Mary Caroline Van Name of Staten Island⁷. He was twenty-five.


Their firstborn, Herbert, was born in June of 1859. A daughter, Alice, in 1862.⁸


Their second son, Charles Augustus, named after his father, was born August 14, 1868. On December 6, 1875, he died. He was seven⁹.


A third son, Edwin, arrived in March of 1875, before his brother died. They called him Eddie. On March 15, 1882, he died too. He was also seven¹⁰.


Herbert, the eldest, had known both of his brothers, and had buried them both, by the time he was old enough to be a man himself.


He became a merchant. In 1887 he married Virginia Maude Stansbie¹¹. On December 14, 1888, they had a son, and named him Charles, a name already lost once. On December 29, 1889, that Charles died too. He had just turned one¹².


Seven months later, on July 30, 1890, a second son was born. This one they named Herbert, carrying his father's name into the next generation¹³.


Eight months after that, on March 28, 1891, Herbert Sr. died. The last of Charles's three sons. He was thirty-one. No cause was recorded¹⁴.




WRITTEN TWICE


The record of what happened next survives in a church ledger in Jersey City, its pages gone the color of weak tea, the ink faded to a soft brown that was once black¹⁵.


The same hand fills page after page. Small, careful, slightly forward-leaning. Sundays, mostly. Infants. Ordinary entries, ordinary ink.


Then a Saturday.


March 28, 1891. Herbert Wallace Woolsey, born June 22, 1859. A man, baptized on the same day he died¹⁶.


Three lines down, the same ink, the same hand.


March 31, 1891. Herbert Wallace Woolsey, born July 30, 1890. His son, not yet a year old, baptized three days later¹⁷.


Whoever wrote the first line was the same person who wrote the second. He had already recorded the father's death when he sat down for the son's baptism. He knew exactly what he was writing, and he wrote it the way he wrote every name in that book, carefully, correctly, the letters no smaller and no larger than any other entry.




1950s Woolsey Marine Paints sign photographed at an angle against a white wall showing thickness and glossy enamel surface

THE WILL


Three years later, Mary Caroline died on March 13, 1894, after thirty-five years of marriage¹⁸. Charles Woolsey had now outlived his mother, his father, an infant grandson, two young sons, and the son who would have carried the company forward and his wife.


That June, he sat down and wrote a will built almost entirely around his grandson, not yet four.¹⁹.


Alice was provided for. Virginia, his daughter-in-law, was given an annuity, so long as she did not remarry. As executors, Charles named his brother Frank, and two men he called friends, Robert A. Simpson and James P. Northrop, the same three men who would go on to run the company in the years after his death²⁰. Everything else, the larger estate, went into a trust for the boy, structured years in advance, with contingencies for a future Charles would not live to see, what happened if the boy came of age, what happened if he did not²¹.


A man does not build that kind of scaffolding for someone who is merely young. He built a will around the one person he had left to protect.





Close up of Woolsey sign showing ship's wheel, TRADE MARK lettering, white sailboats and teal water

NO CAUSE RECORDED


Charles Woolsey died July 4, 1895, of long-standing heart disease. Not in his own house. At the home of his daughter-in-law, Virginia, on Upper Montgomery Street, Jersey City²².


The will was already filed. Whatever he could arrange, he had arranged.


In January of 1903, the paint company became insolvent. Robert Simpson, one of the three executors, died within a month of the failure. The two who remained filed their account that July. Alice and Virginia objected to it. A court sided partly with them; a higher court reversed. The dispute ran three years²³.


It was still unsettled in March of 1904, when on the twentieth, Herbert died. He was thirteen years, seven months old. No cause was recorded, no more than it had been recorded for his father²⁴.


The will had planned for this, in its own way. If the boy died without children of his own, and Alice did too, the estate would not simply pass to whoever remained. It would be divided as though Charles had never written a will at all, under the law of a state that had no particular claim on Virginia beyond the son she'd already buried²⁵. A man who wrote contingencies for almost everything had not quite written one for this. Virginia outlived all of it. What she was left holding is not part of the record.


By 1912 the company was printing three dates across the top of its paper.² Established 1853. Incorporated 1890. Reincorporated 1903. On the invoices, same type, same line, same size.


Two of them are filings. The third exists only there, on the company's own paper.


In 1853, Charles Woolsey turned twenty. Their father had been dead for two years. Frank was three.



_______



Frank outlived his son Harry, who had been the company's secretary.²⁶ The last trademark either of them signed was in 1932.²⁷ In 1949, the company applied to register a new mark for marine paint, Tradewinds. The application was signed by C. E. Raabe, President, from an office at 229 East 42nd Street, New York.²⁸

  1. "Woolsey Marine Paints double-sided porcelain enamel sign," object examination and photography, Robert Smith Studios collection, 2026.

  2. C.A. Woolsey Paint & Color Co., billhead to Arkell & Douglas Inc., March 14, 1912, Jersey City, NJ ("ESTABLISHED 1853 / INCORPORATED 1890 / REINCORPORATED 1903"). Robert Smith Studios research archive.

  3. "Frank Woolsey, born August 28, 1849, Milton, Saratoga County, New York," compiled record, Ancestry Library Edition; corroborated by New Jersey census series, 1870–1920.

  4. United States Patent and Trademark Office, "Standard Mixed Paint," Registration No. 151,369, Serial No. 149,834, filed June 29, 1921, registered January 31, 1922; statement sworn by Frank Woolsey, President, June 8, 1921. https://tsdr.uspto.gov/documentviewer?caseId=sn71149834&docId=ORC20060517212903&linkId=1#docIndex=0&page=1

  5. "Charles A. Woolsey," gravestone, Green-Wood Cemetery, Brooklyn, New York, via Find a Grave; corroborated by New Jersey Court of Errors and Appeals, Woolsey v. Woolsey, decided December 6, 1905. https://www.findagrave.com/memorial/57240538/charles-a-woolsey

  6. Compiled record, Ancestry Library Edition, corroborated by 1840 and 1850 U.S. federal census and New Jersey vital indexes; New York Wills and Probate Records, Ulster County, Minutes of Wills, Vol. F–G, 1850–1855.

  7. Compiled record, Ancestry Library Edition; gravestone, Green-Wood Cemetery, Brooklyn, New York.

  8. Gravestone, Green-Wood Cemetery, Brooklyn, New York; 1895 New Jersey State Census.

  9. Gravestone, Green-Wood Cemetery, Brooklyn, New York (photograph, Robert Smith Studios research archive); compiled record, Ancestry Library Edition.

  10. Gravestone, Green-Wood Cemetery, Brooklyn, New York (photograph, Robert Smith Studios research archive); compiled record, Ancestry Library Edition.

  11. New Jersey Marriage Records, 1670–1965.

  12. Compiled record, Ancestry Library Edition; gravestone, Green-Wood Cemetery, Brooklyn, New York (shared family stone).

  13. 1900 U.S. Federal Census; New Jersey Episcopal Diocese of Newark Church Records, St. John's Free Church, Jersey City, 1882–1894.

  14. New Jersey Deaths and Burials Index, 1798–1971; gravestone, Green-Wood Cemetery, Brooklyn, New York.

  15. New Jersey Episcopal Diocese of Newark Church Records, St. John's Free Church, Jersey City, 1882–1894, register page image, Robert Smith Studios research archive.

  16. New Jersey Episcopal Diocese of Newark Church Records, St. John's Free Church, Jersey City, 1882–1894, register entry no. 1027.

  17. New Jersey Episcopal Diocese of Newark Church Records, St. John's Free Church, Jersey City, 1882–1894, register entry no. 1035.

  18. Gravestone, Green-Wood Cemetery, Brooklyn, New York; compiled record, Ancestry Library Edition; corroborated by "Charles A. Woolsey," obituary, New-York Tribune, July 6, 1895, p. 7.

  19. Last Will and Testament of Charles A. Woolsey, June 14, 1894, Hudson County probate file, New Jersey.

  20. Last Will and Testament of Charles A. Woolsey, June 14, 1894, Hudson County probate file, New Jersey; corroborated by C.A. Woolsey Paint & Color Co. billhead, March 3, 1899, Jersey City, NJ (Robert A. Simpson, President; Frank Woolsey, Treasurer; James P. Northrop, Secretary), Robert Smith Studios research archive.

  21. Last Will and Testament of Charles A. Woolsey, June 14, 1894, and Codicil, November 20, 1894, Hudson County probate file, New Jersey.

  22. "Charles A. Woolsey," obituary, New-York Tribune, July 6, 1895, p. 7; New Jersey Court of Errors and Appeals, Woolsey v. Woolsey, decided December 6, 1905. https://www.loc.gov/resource/sn83030214/1895-07-06/ed-1/?sp=7&st=image&r=0.568,0.406,0.416,0.234,0

  23. New Jersey Court of Errors and Appeals, Woolsey v. Woolsey, argued March 28, 1905, decided December 6, 1905.

  24. "Herbert Wallace Woolsey Jr.," memorial, Find a Grave; Green-Wood Cemetery Burial Index, Brooklyn, New York.

  25. Last Will and Testament of Charles A. Woolsey, June 14, 1894, Item 8, Hudson County probate file, New Jersey.

  26. Compiled records, Ancestry Library Edition, Frank Woolsey and Harry Woolsey timelines.

  27. United States Patent and Trademark Office, "Tali-Cop," Registration No. 299,787, Serial No. 328,766, filed July 13, 1932, registered December 20, 1932, C.A. Woolsey Paint & Color Co., Jersey City, NJ; statement signed by Harry Woolsey, Secretary. https://tsdr.uspto.gov/documentviewer?caseId=sn71328766&docId=ORC20051029182133&linkId=1#docIndex=0&page=1

  28. United States Patent and Trademark Office, "Tradewinds," Serial No. 583,786, filed August 20, 1949, registered October 3, 1950, C.A. Woolsey Paint & Color Co. Inc.; statement signed by C.E. Raabe, President. https://tsdr.uspto.gov/documentviewer?caseId=sn71583786&docId=ORC20051105212517&linkId=12#docIndex=11&page=1


Somebody has to sign. That is the whole requirement, and by 1949 the name on the paint had outlasted every man with a claim to it and was being signed by a stranger.


The Veedol Skater Girl runs the same trade in the other direction. Heinz Fehling drew the face that truck drivers carried on their grilles from Hamburg to Rome and never once put his name on it, because by then signatures had stopped being part of the work. Fehling lost the name and kept the hand. Charles Woolsey kept the name and lost everything else. Both are in The Collection, among the objects that held on to only half of what made them.

FOR THE HISTORY SCHOLAR

The second appeal is there to be found. Alice M. Woolsey et al. v. Frank Woolsey et al., docket 15,888, filed February 2, 1906, opinion by Swayze. The cover sheet surfaces easily; the opinion itself sits somewhere in several hundred unindexed sheets of the New Jersey Court of Errors and Appeals record. It was filed two years after the grandson died. Whoever has the patience to page through will learn what the will's last contingency actually did.

FOR THE STRATEGIC COLLECTOR

Date this one by its address. The sign says New York; Woolsey manufactured in Jersey City from the start and only became a New York company during the Brooklyn years alongside Sapolin. A New York Woolsey predates the 1985 move of production back to New Jersey. Double-sided porcelain at 34 inches rarely survives with both faces readable, and the loss here begins at the mounting holes, where honest signs always fail first.

FOR THE INTERIOR DESIGNER

Double-sided means it does not have to touch a wall. On a bracket or suspended in an open plan, it reads from both sides and turns a pass-through into a threshold. The color does the harder work. That orange is not a warm neutral and will not cooperate with one. Give it white plaster or dark wood, and nothing else competing across 34 inches (86 cm).

FOR THE PASSIONATE ENTHUSIAST

Go and look at a church register sometime. Not a famous one. Any parish book where the same hand fills page after page. Somewhere in nearly every one of them is a Saturday, and a name written twice within three days by a person who already knew what he was writing. Nobody chose that as a memorial. It is only what survived. Most of what is left of anyone was never meant to be the record.

Robert Smith holding a vintage Ford sign

Every Friday, one sign.

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